The animation portrays everyday scenarios, from physical exercises and playful moments with the little ones to cycling adventures and routine check-ups. The storyline weaves in instances of benefits received, such as new pair of glasses and dental care, highlighting the coverage provided.
From soothing light blues and earthy tones to highlights of vibrant orange, the colours reflect the reliability and care of Westfield Health brand guidelines.
This collaborative project was brought in partnership with a skilled illustrator from a digital agency based in Leeds.
