2D motion graphic animation crafted as part of the launching campaign. These short and dynamic snippets showcase diverse situations within a football game. From scoring goals and cheering with the passionate supporters to journalists narrating the game and fans sharing highlights through their smartphones, each 10-second video captures some essence of the footballing spectacle.
The vibrant orange background sets the stage for the football actions, with additional colours carefully chosen to represent the diverse teams in the competition. Each video highlights the unique contrast of colours, dynamically changing based on the chosen team's uniform.
For this job, I worked in partnership with a great illustrator at a digital agency based in Leeds.
