Dive into the future of analytics with ClearSky, the cutting-edge product by Catapult, designed to revolutionise player performance for football clubs. As part of the launch campaign, this video is a blend of After Effects 3D and neon-infused visuals that create a dynamic, futuristic atmosphere.
Fast-paced camera movements convey velocity and dynamism as we showcase the prototype of ClearSky. Witness the seamless connectivity between the device and tech gadgets, setting the stage for a new era in player data analysis.
The neon-infused graphics provide a comprehensive view of their players' strengths and areas for improvement. The colour palette, ranging from deep cyan blues to vibrant red and yellow glows against a dark backdrop, ensures that key elements pop up, guiding attention to critical information.
In collaboration with a talented motion designer and a digital studio agency in Leeds, I contributed from 3D modelling to animation, compositing additional scenes and fine-tuning the visual aesthetics to align seamlessly with the client's vision.
