This 2d animation for Aviva features a charismatic character navigating life's extraordinary moments. From scaling mountains to walking on ropes, only to realise the importance of having coverage for unexpected twists. Enter Aviva, weaving a safety net around him, providing the security needed to embrace a worry-free lifestyle.
The colour palette chosen for this animation is a burst of bright, vibrant yellow complemented by an array of contrasting and playful hues. This dynamic mix not only adds a sense of fun and energy to the scenes but also aligns seamlessly with Aviva's brand identity.
This project was a collaborative effort with a talented illustrator from a digital agency based in Leeds.
